Dr. Robert Wakefield, Brigham Young University, served as the Editor-in-Chief of the PR Journal of PRSA from Fall 2014 through Spring 2017. Dr. Donald K. Wright, Boston University, served as Editor-in-Chief of the PR Journal of PRSA from 2007 to Summer 2014.
Volume 12: Issue 3 (May 2019)
This issue is dedicated to the memory of Ronel Rensburg of the University of Pretoria (South Africa) for her dedication to this publication and the discipline at large. Dr. Rensburg passed away in April 2019.
Hilary Fussell-Sisco, Ph.D.
Editor-in-Chief, PR Journal
Katie R. Place, Ph.D., Quinnipiac University
Prisca S. Ngondo, Ph.D., Texas State University
Linjuan Rita Men, Ph.D., APR , University of Florida
Yongjun Sung, Ph.D., Korea University
Cen April Yue, University of Florida
Christian Wiencierz, Ph.D., University of Münster, Germany
Ulrike Röttger, Ph.D., University of Münster, Germany
Volume 12: Issue 2 (November 2018)
Editors Intro Vol. 12. Issue 2
Hilary Fussell Sisco, Ph.D., APR
Editor-in-Chief, PR Journal
Nathan Gilkerson, Ph.D., Marquette University
Betsy Anderson, Ph.D., University of Minnesota
Rebecca Swenson, Ph.D., University of Minnesota
Patrick D. Thelen, University of Florida
Rita Linjuan Men, Ph.D., APR, University of Florida
Katy L. Robinson, University of Florida
Patrick D. Thelen, University of Florida
Volume 12: Issue 1 (August 2018)
Hilary Fussell Sisco, Ph.D., APR
Editor-in-Chief, PR Journal
#RaceTogether: Starbucks’ Attempt to Discuss Race in America and Its Impact on Company Reputation and Employees
Alan Abitbol, Ph.D., University of Dayton
Nicole Lee, Ph.D., North Carolina State University
Trent Seltzer, Ph.D., Texas Tech University
Sun Young Lee, Ph.D., University of Maryland
Change Management Communication: Barriers, Strategies & Messaging
Marlene S. Neill, Ph.D., Baylor University
Jack of All Trades or Master of One? What Public Relations Can Learn from Two Consistent, but Contrasting, 2016 Presidential Visual Twitter Strategies
Dean E. Mundy, Ph.D., University of Oregon
Nicole Smith Dahmen, Ph.D., University of Oregon
Volume 11: Issue 4 (May 2018)
Special Issue: International CSR
This issue is presented by the PR Journal and The Arthur W. Page Center
Special Guest Editor’s Introduction
International CSR: Challenges of Implementing Corporate Responsibility Programs Across the Globe
Denise Bortree, Ph.D., Penn State University, Director of the Arthur W. Page Center
Michel Haigh, Ph.D., Texas State University
Examining the Impact of Value Orientations on CSR Evaluations and Expectations Among U.S. and Chinese Publics
Anli Xiao, Penn State University
Holly Overton, Ph.D., University of South Carolina
Creating Shared Value, Public Trust, Supportive Behavior, and Communication Preferences: A Comparison Study in the United States and China
Chun-Ju Flora Hung-Baesecke, Ph.D., Massey University
Yi-Ru Regina Chen, Ph.D., Hong Kong Baptist University
Don Stacks, Ph.D., University of Miami
W. Timothy Coombs, Ph.D., Texas A&M University
Ben Boyd, Edelman Public Relations
Skepticism Toward CSR: A Cross-Cultural Perspective
Hyejoon Rim, Ph.D., University of Minnesota
Communication Practitioners’ Views on the Economic and Ethical Dimensions of Corporate Social Responsibility: A Case of Slovenia
Neva Štumberger, Purdue University
Krishnamurthy Sriramesh, Ph.D., Purdue University
Corporate Perspectives on the Role of Global Public Relations in Public Diplomacy
Candace L. White, Ph.D., University of Tennessee
Kathy R. Fitzpatrick, J.D., American University
Volume 11, Issue 3 (February 2018)
Hilary Fussell Sisco, Ph.D., APR, Quinnipiac University
A Delphi Study to Identify Standards for Internal Communication
Julie O’Neil, Ph.D., Texas Christian University
Michele Ewing, M.A. & APR, Kent State University
Stacey Smith, APR, Fellow PRSA, Jackson, Jackson & Wagner
Sean Williams, M.A., True Digital Communications
High-Performing Corporate Communications Teams: Views of Top CCOs
Timothy Penning, Ph.D., APR, Grand Valley State University
Mark Bain, President, Upper 90 consulting
Global Capabilities in Public Relations
Amy Thurlow, Ph.D., Mount Saint Vincent University
Alexandre Sévigny, Ph.D., McMaster University
Mark Dottori, Ph.D., University of Ottawa
Everything is not Pleasantville: Reframing Public Relations Encroachment as Work Group Autonomy in Higher Education
Christopher Wilson, Ph.D., Brigham Young University
Mark Callister, Ph.D., Brigham Young University
Melissa Seipel, M.A., Cornell University
Public Relations and Post Communication Addressing a Paradox in Public Communication
Jim Macnamara, Ph.D., University of Technology Sydney and London School of Economics and Political Science
Volume 11, Issue 2 (October 2017)
Editors Intro Vol. 11. Issue 2
Editor-in-Chief: Hilary Fussell Sisco, Ph.D., APR, Quinnipiac University
Message Delivery: A Revised Approach for Public Relations Measurement
David Michaelson, Teneo Strategy
Don W. Stacks, Ph.D., University of Miami
Jennifer Clark, Teneo Strategy
Effects of Corporate Online Communication on Attitude and Trust:
Experimental Analysis of Twitter Messages
Ji Young Kim, Ph.D., University of Hawaiʻi at Mānoa
Jinhyon K. Hammick, Ph.D., Flagler College
The Failure of Public Relations During a Pandemic Outbreak:
Using Actor-Network Theory to Highlight the News Media as a Complex Mediator
Shelley Aylesworth-Spink, Ph.D., University of West London
Managing the Reputation of the Federation Internationale de Football Association (FIFA): The Case of the Corruption Crisis
Labiba Abdel Naby. Ibrahim, Ph.D., Helwan University (HU), Egypt
Relationship Building in the Craft Beer Industry:
A Study of Public Relations within the Growing Artisanal and Locavore Movements
Nicole Lee, Ph.D., North Carolina State University
Trent Seltzer, Ph.D., Texas Tech University
Coy Callison, Ph.D., Texas Tech University
Special Issue: Public Relations Practices in Asia (August 2017)
Editor: Katerina Tsetsura, Ph.D., University of Oklahoma
Katerina Tsetura, Ph.D., University of Oklahoma
Current Trends in the Public Relations Industry in Japan and Beyond: A Round Table Discussion at the 2016 ICA Post Conference
Natsuko Mochizuki, Moonlight Wave Corporation
Koichi Yamamura, Ph.D., Consultant
Yusuke Ibuki, Kyoto Sangyo University
Moderator: Katerina Tsetura, Ph.D., University of Oklahoma
Strategic Political Communication Through Storytelling: A Case Study of the “Democreative Tales of Jokowi’s Blusukan” Comics
Deborah N. Simorangkir, Ph.D., Swiss German University
Sigit Pamungkas, Universitas Pelita Harapan
Gift in Our Life: How Gift-giving Culture Affects Media Relations in Vietnam
Tham Nguyen, University of Oklahoma
Katerina Tsetsura, Ph.D., University of Oklahoma
Current Trends in Advertising, Public Relations, Integrated Marketing Communication and Strategic Communication Education
Hanna Park, Ph.D., Middle Tennessee State University
Eyun-Jung Ki, Ph.D., The University of Alabama
Volume 11, Issue 1 (June 2017)
Editors: Dr. Donald K. Wright, Boston University, and Dr. Robert Wakefield, Brigham Young University
E-Discovery and Public Relations Practice: How Digital Communication Affects Litigation
Cayce Myers, Ph.D., Virginia Tech
Delivering Higher Value Through Higher Performance: Insights on Performance Evaluation and Talent Management in Corporate Communication
Rajul Jain, Ph.D., DePaul University
Mark Bain, President, Upper 90 Consulting
Outputs or Outcomes? Assessing Public Relations Evaluation Practices in Award-Winning PR Campaigns
Maureen Schriner, Ph.D., University of Wisconsin-Eau Claire
Rebecca Swenson, Ph.D., University of Minnesota – Twin Cities
Nathan Gilkerson, Ph.D., Marquette University
Tracking How Social Media and Other Digital Media are Being Used in Public Relations Practice: A Twelve-Year Study
Donald K. Wright, Ph.D., Boston University
Michelle Drifka Hinson, University of Florida
Examining the Influence of Public Relations Strategies over Facebook on Student Attitude
Alan Abitbol, Ph.D., University of Dayton
Not Just Doers of the Word: An Updated Look at Roles Religion Communicators Play Douglas F. Cannon, Ph.D., Virginia Polytechnic Institute and State University
What Motivates Online Charitable Giving Among Unaware and Not-So Involved Publics?
Moon J. Lee, Ph.D., University of Florida
Liu Xi, University of Florida
The Minimized Face of Internal Communication: An Exploration of How Public Relations Agency Websites Frame Internal Communication and its Connection to Social Media
Abbey B. Levenshus, Ph.D., Butler University
Laura L. Lemon, Assistant Professor, University of Alabama
Social Media’s Re-Institution of Two-Way Communication: A Content Analysis of the Use and Pervasiveness of Today’s Technology by the Third Sector
Jacqueline Sembor, National MS Society
Sufyan Mohammed-Baksh, Ph.D., The University of Scranton
Does McLuhan’s Idea Stand Up for Millennials? Testing Whether the Medium is the Message in Political Organization Public Relationships
Kaye D. Sweetser, Ph.D., San Diego State University
Kalyca Becktel, San Diego State University
VOL. 10, NO. 2
Rob Wakefield, Ph.D., APR, Brigham Young University
Levels of Evaluation: An Agency’s Perspective on Measurement and Evaluation
Alexander Laskin, Ph.D., Quinnipiac University
Roles in Social Media: How the Practice of Public Relations Is Evolving
Marlene Neill, Baylor University
Nicole Lee, North Carolina State
Online Information Sharing: A Planned Behavior for Building Social Capital
Hilary Fussell Sisco, Ph.D., APR, Quinnipiac University
John Brummette, Radford University
To Tweet or Not to Tweet? The Impact of Expressing Sympathy Through Twitter in Crisis Management
Jie Xu, Villanova University
Yiye Wu, First Quality
Risk Bearers’ Narratives Following a Crisis: The Complexities of Community Identity
Tatjana Hocke, James Madison University
Michael Palenchar, University of Tennessee
Defining Public Relations’ Role in Corporate Social Responsibility Programs
Holley Reeves, University of Georgia
VOL. 10, NO. 1
“Social Media and Strategic Communication: A Three-Year Study of Attitudes and Perceptions about Social Media among College Students,” by Bobbi Kay Lewis, Ph.D., and Cynthia Nichols, Ph.D.
“Integrated Influence? Exploring Public Relations Power in Integrated Marketing Communication,” by Katie R. Place, Ph.D., Brian G. Smith, Ph.D., and Hyunmin Lee, Ph.D.
“Developing an Integrated Crisis Context Approach for Crisis Management,” by Elizabeth Johnson Avery, Ph.D., and Melissa Graham, Ph.D
“Conspicuous Corporate Social Responsibility,” by Dejan Vercic, Ph.D., and Ansgar Zerfass, Ph.D.
“Communicating Compassion: A Narrative Analysis of Compassion International’s Blogger Engagement Program,” by Lisa K. Lundy, Ph.D., APR
“Examining Nonprofit Strategy for Fundraising on a Social Media Platform: A Content Analysis of Top 10 U.S. Nonprofit Power Brands Fundraising Efforts on Facebook” by Alisa Agozzino, Ph.D., APR, and Katherine R. Fleck, LPD, APR
VOL. 9, NO. 4: WINTER 2015
“Millennials and Public Relations Leadership in the 21st Century: Are They Ready?,” by Shirley Serini, Ph.D. APR, PRSA Fellow, and Diane S. Krider, Ph.D., APR.
“Exploring a Process Model for Stakeholder Management,” by Hyun Soon Park and Yun Hee Lee.
“Emerging Issues in Internal Communications: Generational Shifts, Internal Social Media & Engagement,” by Marlene S. Neill, Ph.D., APR.
“Student Evaluations of a University Crisis Communication Response: The Gunman Threat at North Carolina A&T,” by Tatjana M. Hocke-Mirzashvili, Ph.D., Stephanie Kelly, Ph.D. and Patrick MacDonald, M.A.
“Social Media as a Loudspeaker for Nike: Can Image Repair Communication on Facebook Impact Emotion and Responsibility Attribution?,” by Erika K. Johnson and Seoyeon Celine Hong, Ph.D.
“Conceptualizing Credibility in Social Media Spaces of Public Relations,” by Carolyn Mae Kim, Ph.D., APR and William J. Brown, Ph.D
VOL. 9, NO. 3: FALL 2015
“Dialogic Communication Through “Pinning”: An Analysis of Top 10 Most-Followed Organizations’ Pinterest Profiles,” by Alisa Agozzino, Ph.D., APR.
“Investigating Stewardship Strategies on Nonprofit Websites,” by Geah Pressgrove, Ph.D., Brooke W. McKeever, Ph.D. and Erik L Collins, Ph.D., J.D.
“The Payoff of Pro Bono: Conversations with Agency Principals,” by Justin E. Pettigrew, Ph.D., Abigail R. Jensen and Bryan H. Reber, Ph.D.
“Transparency and City Government Communications,” by Jennalane O. Hawes, Brad Rawlins, Ph.D and Kenneth D. Plowman, Ph.D., APR
“State Government Media Relations: Revisiting the “Adversarial” PIO-Journalist Relationship,” by Christopher Jon McCollough, Ph.D.
VOL. 9, NO. 2: SUMMER 2015
“U.S. Public Relations Students’ Perceptions of PR: What College Students Think About PR Education and the PR Profession,” by Jami A. Fullerton, Ph.D. and Lori Melton McKinnon, Ph.D, APR.
“Examining Social and Emerging Media Use in Public Relations Practice: A Ten-Year Longitudinal Analysis,” by Donald K. Wright, Ph.D., APR, Fellow PRSA and Michelle Drifka Hinson, M.A.
“PR Professionals’ Technology Use: Emotional, Financial, and Professional Ramifications,” by Hongmei Shen, Ph.D. and Hilary Fussell Sisco, Ph.D.
“Candidates for Accreditation in Public Relations: Role Enactment and the Social Media Synapse,” by Kaye D. Sweetser, Ph.D., APR+M and Bey-Ling Sha, Ph.D., APR.
“The Contribution of Public Relations to Organizational Decision Making: Insights from the Literature,” by Markus Mykkänen M.A. and Marita Vos, Ph.D.
“Guanxi, Gift-Giving, or Bribery? Ethical Considerations of Paid News in China,” by Katerina Tsetsura, Ph.D.
VOL. 9, NO. 1 (ETHICAL STAKEHOLDER ENGAGEMENT): SPRING 2015
“Ethical Stakeholder Engagement,” by Marcia W. DiStaso, Ph.D., APR
“Approaching Ethical Crisis Communication with Accuracy and Sensitivity: Exploring Common Ground and Gaps between Journalism and Public Relations,” by Lucinda Austin, Ph.D. and Yan Jin, Ph.D.
“Exploring the Role of the Dominant Coalition in Creating an Ethical Culture for Internal Stakeholders,” by Shannon A. Bowen, Ph.D.
“New Rules of Engagement in Public Health and Health Care Public Relations,” by Jennifer Vardeman-Winter, Ph.D.
“Ethical Community Stakeholder Engagement in the Global Environment: Strategies and Assessment,” by Lan Ni, Ph.D., Qi Wang, Ph.D., Maria De la Flor, MA, and Renato Peñaflor, MA.
VOL. 8, NO. 4: WINTER 2014
“Exploring the Concept of Mindfulness in Public Relations Practice,” by Douglas J. Swanson, Ed.D., APR
“The Infographics Assignment: A Qualitative Study of Students’ and Professionals’ Perspectives,” by Tiffany Derville Gallicano, Ph.D., Daradirek “Gee” Ekachai, Ph.D., and Karen Freberg, Ph.D.
“Assessing the State of Public Relations Ethics Education,” by Deborah Silverman, Ph.D., APR, Fellow PRSA, Karla K. Gower, Ph.D. and Elmie Nekmat, Ph.D.
“A Strategic Framework for Communicating with Generation Y via Emerging Media: A Longitudinal Examination with Public Relations Results and Implications,” by Melissa D. Dodd, Ph.D. and Shannon B. Campbell, Ph.D.
“Does Media Coverage Matter? Perspectives of Public Relations Practitioners and Business Professionals on the Value of News Coverage,” by Pauline A. Howes, Ph.D. and Lynne M. Sallot, Ph.D.
“Risk Communication and Japan’s Fukushima Daiichi Nuclear Power Plant Meltdown: Ethical Implications for Government-Citizen Divides,” by Cornelius B. Pratt and Akari Yanada.
VOL. 8, NO. 3 (CSR): FALL 2014
Special Issue: Corporate Social Responsibility in Public Relations
“The State of CSR Communication Research: A Summary and Future Direction,” by Denise Sevick Bortree, Ph.D.
“Public Expectations of CSR Communication: What and How to Communicate CSR,” by Sora Kim, Ph.D. and Mary Ann T. Ferguson, Ph.D.
“Conceptualizing and Measuring “Corporate Social Advocacy” Communication: Examining the Impact on Corporate Financial Performance,” by Melissa D. Dodd, Ph.D. and Dustin W. Supa, Ph.D.
“Corporate Social Responsibility and the Nonprofit Sector: Assessing the Thoughts and Practices Across Three Nonprofit Subsectors,” by Richard D. Waters, Ph.D., and Holly K. Ott.
“How Corporations Manage Industry and Consumer Expectations via the CSR Report,” by Sarah Bonewits Feldner, Ph.D. and Kati Tusinski Berg, Ph.D.
VOL. 8, NO. 2: SUMMER 2014
“An Updated Examination of Social and Emerging Media Use in Public Relations Practice: A Longitudinal Analysis Between 2006 and 2014,” by Donald K. Wright, Ph.D., APR, Fellow PRSA and Michelle Drifka Hinson, M.A.
“Russia Versus the World: Are Public Relations Leadership Priorities More Similar than Different?,” by Elina Erzikova, Ph.D.
“A Qualitative Examination of the Impact of Social Media on Media Relations Practice,” by Dustin W. Supa, Ph.D.
“Co-Orienting Community Engagement In Hospital System Planning: Understanding Internal and External Perspectives,” by Heather Pullen, MCM, and Terence (Terry) Flynn, APR, FCPRS.
“Does Planning and Practice Make Perfect? A Study of Communication Culture, Autonomy and PR Practitioners’ Confidence in Handling Crises,” by Shelley Wigley, Ph.D. and Weiwu Zhang, Ph.D.
“How Spokesperson Rank and Selected Media Channels Impact Perceptions in Crisis Communication,” by Jieun Lee, M.S., Sora Kim, Ph. D., and Emma K. Wertz, Ph.D.
VOL. 8, NO. 1: SPRING 2014
“Connecting to a Cause: An Experiment Testing Dialogic Theory and Relationships within Social Marketing,” by Megan Ward and Kaye D. Sweetser, Ph.D., APR.
“Dictating the News: Understanding Newsworthiness from the Journalistic Perspective,” by Lynn M. Zoch, Ph.D. and Dustin W. Supa, Ph.D.
“An Examination of the Roles and Work Activities of the Public Relations Officer in Higher Education Using the Five-Factor Dimension Model,” by Rosalynne Whitaker-Heck, Ed.D., APR.
“An Assessment of PR Educators’ Perceptions of and Approaches to Teaching Entrepreneurship,” by Cathy Rogers, Ph.D.
VOL. 7, NO. 4 (POLITICAL PUBLIC RELATIONS): WINTER 2013
“Political Public Relations: Old Practice, New Theory-Building,” by Jesper Strömbäck, Ph.D. and Spiro Kiousis, Ph.D., APR.
“Sources of Citizens’ Experiential and Reputational Relationships with Political Parties,” by Trent Seltzer, Ph.D., Weiwu Zhang, Ph.D., Sherice Gearhart, Ph.D. and Lexie Conduff.
“Government Public Relations and Social Media,” by Missy Graham, M.A. and Elizabeth Johnson Avery, Ph.D.
“Political Public Relations on the Net: A Relationship Management Perspective,” by Michael Karlsson, Ph.D., Christer Clerwall, Ph.D. and Ulf Buskqvist, Ph.D.
“Political Public Relations in Advocacy: Building Online Influence and Social Capital,” by Adam J. Saffer, Maureen Taylor, Ph.D. and Aimei Yang, Ph.D.
“Public Relations and Public Diplomacy: Conceptual and Practical Connections,” by Kathy Fitzpatrick, J.D., Jami Fullerton, Ph.D. and Alice Kendrick, Ph.D.
VOL. 7, NO. 3: FALL 2013
“Perceptions of Wikipedia by Public Relations Professionals: A Comparison of 2012 and 2013 Surveys,” by Marcia W. DiStaso, Ph.D., APR.
“Toward the Establishment of Ethical Standardization in Public Relations Research, Measurement and Evaluation,” by Shannon A. Bowen, Ph.D., and Don W. Stacks, Ph.D.
“’It Depends on the Degree:’ Exploring Employers’ Perceptions of Public Relations Master’s Degrees,” by Elizabeth L. Toth, Ph.D., APR, Fellow PRSA and Rowena L. Briones, Ph.D.
“An Updated Examination of Social and Emerging Media Use in Public Relations Practice: A Longitudinal Analysis Between 2006 and 2013,” by Donald K. Wright, Ph.D., APR, Fellow PRSA and Michelle Drifka Hinson.
“Is Ghost Blogging Like Speechwriting? A Survey of Practitioners About the Ethics of Ghost Blogging,” Tiffany Derville Gallicano, Ph.D.; Kevin Brett, M.A., and Toby Hopp, M.A.
“Examining Modern Media Relations: An Exploratory Study of the Effect of Twitter on the Public Relations – Journalist Relationship,” by Drew Wilson, M.A and Dustin W. Supa, Ph.D.
VOL. 7, NO. 2 (DIVERSITY): SUMMER 2013
“Shifting the Paradigm: Diversity Communication on Corporate Websites,” by Nur Uysal, Ph.D.
“Millennials’ Perceptions About Diversity in Their PR Agencies,” by Tiffany Derville Gallicano, Ph.D.
“Profiling Public Relations Practitioners’ Work-Life Conflict: From A Diversity Lens,” by Hongmei Shen, Ph.D. and Hua Jiang, Ph.D.
“Race, Digital and Traditional Media, and Public Relations Health Campaigns,” by Bryan H. Reber, Ph.D., Hye-Jin Paek, Ph.D., and Ruthann Weaver Lariscy, Ph.D.
VOL. 7, NO. 1: SPRING 2013
“An Analysis of the Website Strategies of Top-Fee Generating U.S.-Based Public Relations Agencies,” by John G. Wirtz, Ph.D., and Prisca Ngondo.
“Public Relations Paradox on Display: A Comparative Case Study Analysis of the Autonomy-Dependency Paradox at a University Art Museum,” by Christopher Wilson, Brad L. Rawlins, Ph.D. and Kevin Stoker, Ph.D.
“A Benchmark Analysis of the Strategic Use of Social Media for Fortune’s Most Admired U.S. Companies on Facebook, Twitter and YouTube,” by Marcia W. DiStaso, Ph.D., APR, and Tina McCorkindale.
“Why Women Earn Less Than Men: The Cost of Gender Discrimination in U.S. Public Relations,” by David M. Dozier, Ph.D., Bey-Ling Sha, Ph.D., APR; and Hongmei Shen, Ph.D.
“The International Divide in Public Relations Education: Advocacy versus Autonomy,” by Shannon A. Bowen, Ph.D. and Elina Erzikova, Ph.D.
“An Assessment of PR Educators’ Perceptions of and Approaches to Teaching Entrepreneurship,” by Julie O’Neil, Ph.D., Betsy Hayes, MA, APR and Vicki Bagwell, MA, APR.
VOL. 6, NO. 5: WINTER 2012
“Between Convergence and Power Struggles: How Public Relations and Marketing Communications Professionals Interact in Corporate Brand Management,” by Ansgar Zerfass, Ph.D., and Lisa Dühring, M.A.
“Evaluating Efficacy in Public Relations/Corporate Communication Programming: Towards Establishing Standards of Campaign Performance,” by David Michaelson, Ph.D., Donald K. Wright, Ph. D, APR, Fellow PRSA, and Don W. Stacks, Ph.D.
“Understanding Opinion Leadership and Motivations to Blog: Implications for Public Relations Practice,” by Sigal Segev, Ph.D.; Maria Elena Villar, Ph.D., and Rosanna M. Fiske, M.S., APR.
“Memorable Health Messages Embrace Student Perspectives,” by Cheryl Ann Lambert, Ph.D.
“How the Interaction of Public Relations Spokesperson Gender and Ethnicity Effect Audience Perceptions of Spokesperson, Organization and Message Credibility: Using the Heuristic Systematic Model to Investigate a Possible Emerging Trend,” by Sufyan Mohammed, MMS, MBA, Ph.D.
VOL. 6, NO. 4: FALL 2012
“A Great Day for Oiled Pelicans: BP, Twitter and the Deep Water Horizon Crisis Response,” by Laura Richardson Walton, Ph.D., APR; Skye C. Cooley, Ph.D.; and John H. Nicholson, Ph.D.
“Examining How Social and Emerging Media Have Been Used in Public Relations Between 2006 and 2012: A Longitudinal Analysis,” by Donald K. Wright, Ph.D., APR, Fellow, PRSA, and Michelle Dryfka Hinson, M.A
“Leadership Development in Undergraduate Public Relations Students: A Case Study,” by Mitchell Freidman, Ed.D.
“Fortune 500 Foray: How the Nation’s Largest Insurer Leverages Social Media,” by Matt Kelly, M.A., and Dustin W. Supa, Ph.D.
“Social Media and Strategic Communication: A Two-Year Study of Attitudes and Perceptions about Social Media Among College Students,” by Bobbi Kay Lewis, Ph.D. and Cynthia Nichols, Ph.D.
“Feminization of the Film? Occupational Roles of Public Relations Characters in Movies,” by Cheryl Ann Lambert, Ph.D., and Candace White, Ph.D.
“Absence of Trade Press Coverage of Mass Communication Academic Research: A Bittersweet Victory for Public Relations,” by Patrick Merle, M.A., Ph.D. and Coy Callison, Ph.D.
VOL. 6, NO. 3: SUMMER 2012
“Conceptualizing a Theoretical Model for the Practice of Public Relations in the Small Business Environment,” by Nell C. Huang-Horowitz, Ph. D.
“Leadership Education in the Public Relations Curriculum: Reality, Opportunities, and Benefits,” by Elina Erzikova, Ph.D. and Bruce K. Berger, Ph.D.
“Linking Ethics Congruence, Communication Strategies, and Relationship Building,” by Hongmei Shen, Ph.D. and Jeong-Nam Kim, Ph.D.
“The Impact of Corporate Culture on Public Relations: The Role Corporate Culture Plays in the Practice of Public Relations in Japan,” by Richard J. Batyko, APR, Fellow PRSA.
“TV Advertising: Lessons for the Public Relations Professional,” by Reginald F. Moody, Ph.D.
VOL. 6, NO. 2 (WIKIPEDIA): SPECIAL ISSUE
“Measuring Public Relations Wikipedia Engagement: How Bright is the Rule?” by Marcia W. DiStaso, Ph.D., APR
VOL. 6, NO. 1: SPRING 2012
“Rehabilitating Your Organization’s Image: Public Relations Professionals’ Perceptions of the Effectiveness and Ethicality of Image Repair Strategies in Crisis Situations,” by Denise P. Ferguson, Ph.D., APR, J. D. Wallace, Ph.D. and Robert C. Chandler, Ph.D.
“The Impact of Apology on Organization – Public Relationships and Perceptions of Corporate Social Responsibility,” by Michel M. Haigh, Ph.D. and Frank Dardis, Ph.D.
“Animal-Welfare Activists vs. the Calgary Stampede: ‘That’s Entertainment?’” by Colleen Killingsworth, MCM, APR, ABC, FCPRS.
“Elite and Popular Newspaper Publication of Press Releases: Differential Success Factors?” by Sam Lehman-Wilzig, Ph.D. and Michal Seletzky, Ph.D.
“Revisiting the Continuum of Types of Organization-Public Relationships: From a Resource-Based View,” by Linjuan Rita Men, Ph.D. Candidate.
“Tell It All?: Challenging Crisis Communications’ Rules,” by Jo Robertson, D.Sc.
“Dimensions of Emergency Messages as Perceived by Journalists and Sources,” by Chris Swindell, Ph.D. and James Hertog, Ph.D.
VOL. 5, NO. 4: FALL 2011
“Corporate Web Pages as a Key Communication Channel for Financial Publics,” by Eyun-Jung Ki, Ph.D. and Jee Young Chung, Ph.D.
“A Quantitative Analysis of Governments’ Use of Interactive Media as a Global Public Relations Strategy,” by Ji Young Kim, Ph.D. candidate and Juan-Carlos Molleda, Ph.D.
“The Influence of Cultures on SNS Usage: Comparing Mixi in Japan and Facebook in the U.S.,” by Xue Dou, Ph.D. candidate.
“Prevalence and Success of Reverse Mentoring in Public Relations,” by Betsy A. Hays, M.A., APR, and Douglas J. Swanson, Ed.D., APR.
VOL. 5, NO. 3: SUMMER 2011
“World-Class Public Relations One Decade Later: Does the Model Still Apply?” by Robert I. Wakefield, Ph.D., APR.
“A Study of PR Practitioners’ Use of Social Media in Crisis Planning,” by Shelley Wigley, Ph.D. and Weiwu Zhang, Ph.D.
“A Three-Year Longitudinal Analysis of Social and Emerging Media Use in Public Relations Practice,” by Donald K. Wright, Ph.D., APR, Fellow PRSA and Michelle Drifka Hinson, M.A.
“Creativity vs. Ethics: Russian and U.S. Public Relations Students’ Perceptions of Professional Leadership and Leaders,” by Elina Erzikova, Ph.D. and Bruce K. Berger, Ph.D.
“A Critical Analysis of Greenwashing Claims,” by Tiffany Derville Gallicano, Ph.D.
“Are We Practicing What We Preach? Perspectives on Public Relations Evaluation from Practitioners,” by Susan Grantham, Ph.D., Edward T. Vieira, Jr., M.B.A., Ph.D., and Christina Trinchero.
“Understanding the Effect of Corporate Social Responsibility on Consumer Purchase Intention,” by Melissa D. Dodd, Ph.D. and Dustin W. Supa, Ph.D.
“Not Conformed to this World: How U.S. Religion Communicators Describe Public Relations,” by Douglas F. Cannon, Ph.D., APR+M.
VOL. 5, NO. 2: SPRING 2011
“Standardization in Public Relations Measurement and Evaluation,” by David Michaelson, Ph.D., and Don W. Stacks, Ph.D.
“Millennials’ Approaches to Ethical Decision Making: A Survey of Young Public Relations Agency Employees,” by Patricia A. Curtin, Ph.D.,Tiffany Derville Gallicano, Ph.D. and Kelli Matthews, M.A.
“The Press Release: Do TV and Newspaper Editors See Eye to Eye?” by Reginald F. Moody, Ph.D.
“The Secondhand Effects of College Drinking: The Need for Media Relations,” by Shelly Campo, Natoshia M. Askelson, Ph.D., Teresa Mastin, Ph.D. and, Mary Slonske.
“Food Warnings and Recalls: Remembering Readability in Crisis Communication,” by Julie M. Novak, Ph.D., R.D., and Paula Biskup, M.A.
“The NYPD: The Nation’s Largest Police Department as a Study in Public Information,” by Ashleigh Blair Egan, M.S.
VOL. 5, NO. 1: WINTER 2011
“Ethical Decision Making in Issues Management in Activist Groups,” by Hua Jiang, Ph.D. and Shannon A. Bowen, Ph.D.
“Congressional Agenda-Building: Examining the Influence of Congressional Communications from the Speaker of the House,” by Spiro Kiousis, Ph.D., APR, Alexander Laskin, Ph.D. and Ji Young Kim, Doctoral Student.
“Twitter as a Public Relations Tool,” by Angelica Evans, M.A., Jane Twomey, Ph.D. and Scott Talan, MPA.
“Gatekeeper or Peacekeeper: The Decision-Making Authority of Public Relations,” by Amanda Ruth-McSwain, Ph.D.
“Measuring Public Relations Leadership in the Train Approach: A Second-Order Factor Model in the Dimension of Self-Dynamics,” by Juan Meng, Ph.D., Bruce K. Berger, Ph.D. and William C. Heyman.
“The State of Environmental Communication: A Survey of PRSA Members,” by Denise Sevick Bortree.
VOL. 4, NO. 4: FALL 2010
“Public Relations Management at the Lucile Packard Children’s Hospital: A Case Study,” by Erika H. Powelson and Kenneth D. Plowman, Ph.D., APR.
“Increasing Publicity and Thematic News Coverage: The Impact of Localizing News Releases in a State-Wide Experimental Field Study,” by Bonnie Bressers, B.A. and Joye Gordon, Ph.D.
“Media Non-Transparency Research: A Case of Romania,” by Anna Klyueva and Katerina Tsetsura, Ph.D.
“An Online Ethics Training Module for Public Relations Professionals: A Demonstration Project,” by Lee Anne Peck, Ph.D. and Nancy J. Matchett, Ph.D.
“Public Relations in Advocacy: Stem Cell Research Organizations’ Use of the Internet in Resource Mobilization,” by Maureen Taylor, Ph.D. and Shuktara Sen Das.
“The Translucency Corollary: Why Full Transparency is Not Always the Most Ethical Approach,” by Robert I. Wakefield, Ph.D., APR and Susan B. Walton, APR.
VOL. 4, NO. 3: SUMMER 2010
“Can You See the Writing on My Wall? A Content Analysis of the Fortune 50’s Facebook Social Networking Sites,” by Tina McCorkindale, Ph.D.
“How New Communications Media Are Being Used in Public Relations: A Longitudinal Analysis,” by Donald K. Wright, Ph.D., APR, Fellow PRSA, and Michelle D. Hinson, M.A.
“How to Influence Editorials: A Case Study,” by Robert Sommer, M.A. and John R. Maycroft, M.P.P.
VOL. 4, NO. 2: SPRING 2010
“Forced Transparency: Corporate Image on Wikipedia and What it Means for Public Relations,” by Marcia W. DiStaso, Ph.D., APR and Marcus Messner, Ph.D.
“An Analysis of New Communications Media Use in Public Relations: Results of a Five-Year Trend Study,” by Donald K. Wright, Ph.D., APR, Fellow PRSA, and Michelle Drifka Hinson, M.A.
“Examining the Gender of Sources in Media Releases. Does the CEO Matter?” by Hilary Fussell Sisco, Ph.D, Lynn M. Zoch, Ph.D. and Erik Collins, Ph.D., J.D.
“More Words, Less Action: A Framing Analysis of FEMA Public Relations Communications During Hurricanes Katrina and Gustav,” by Seth Oyer, Ph.D., J. Keith Saliba, Ph.D. and Franklin Yartey.
“Examining the Role of Social Media in Organization-Volunteer Relationships,” by Windy L. Hovey, M.S.
“Whose Site Is It Anyway? Expectations of College Web Sites,” by Sheila M. McAllister-Spooner, Ph.D., APR.
VOL. 4, NO. 1: WINTER 2010
“An Examination of Applied Ethics and Stakeholder Management on Top Corporate Websites,” by Shannon A. Bowen, Ph.D.
“Lessons on the Big Idea and Public Relations: Reflections on the 50-Year Career of Charlotte Klein,” by Diana Knott Martinelli, Ph.D, and Elizabeth L. Toth, Ph.D., APR, Fellow PRSA.
“Industry in Crisis: The Communication Challenge in the Banking Industry,” by Marcia W. DiStaso, Ph.D., APR
“Confronting Media Nihilism: How Transparency Builds Meaning During Crises,” by Robert S. Pritchard, M.A, APR, Fellow PRSA and Vincent F. Filak, Ph.D.
“Getting Even or Getting Skewered: Piercing the Digital Veil of Anonymous Internet Speech as a Corporate Public Relations Tactic (Vengeance is Not Yours, Sayeth the Courts),” by Samuel A. Terilli, J.D., Don W. Stacks, Ph.D., and Paul D. Driscoll, Ph.D.
“Toward a Publics-Driven, Emotion-Based Approach in Crisis Communication: Testing the Integrated Crisis Mapping (ICM) Model,” by Yan Jin, Ph.D., Augustine Pang, Ph.D., and Glen T. Cameron, Ph.D.
VOL. 3, NO. 4: FALL 2009
“Public Relations Contingencies in a Globalized World Where Even “Glocalization” is Not Sufficient,” by Robert I. Wakefield, Ph.D., APR.
“Maximizing Media Relations Through a Better Understanding of the Public Relations-Journalist Relationship: A Quantitative Analysis of Changes Over the Past 23 Years,” by Dustin W. Supa, Ph.D., and Lynn M. Zoch, Ph.D.
“Writing the Narrative Press Release: Is it the Magic Potion for More Usable Press Communications?” by Reginald F. Moody, Ph.D.
“Filmmakers as Social Advocates – A New Challenge for Issues Management: Claims-Making and Framing in Four Social Issue Documentaries,” by Mechelle Martz-Mayfield and Kirk Hallahan, Ph.D., APR, Fellow PRSA.
“The Relationship Between Firms’ Media Favorability and Public Esteem,” by Craig Carroll, Ph.D.
“Monitoring Public Opinion in Cyberspace: How Corporate Public Relations Is Facing the Challenge,” by Ruthann Weaver Lariscy, Ph.D., Elizabeth J. Avery, Ph.D., Kaye D. Sweetser, Ph.D., and Pauline Howes.
VOL. 3, NO. 3: SUMMER 2009
“Exploring the Comparative Communications Effectiveness of Advertising and Public Relations: A Replication and Extension of Prior Experiments,” by Don W. Stacks, Ph.D., and David Michaelson, Ph.D.
“Corporate Reputation: Beyond Measurement,” by Katerina Tsetsura, Ph.D., and Dean Kruckeberg, Ph.D., APR, Fellow PRSA.
“Examining How Public Relations Practitioners Actually Are Using Social Media,” by Donald K. Wright, Ph.D., APR, Fellow PRSA, and Michelle D. Hinson, M.A.
“Institutional Review Boards and Public Relations/Mass Communication Research: Furthering the Conversation,” by Patricia Mark, Ph.D., and Jeanne S. McPherson, Ph.D.
“Finding Connections Between Lobbying, Public Relations and Advocacy,” by Kati Tusinski Berg, Ph.D.
VOL. 3, NO. 2: SPRING 2009
“Designing an Employee-Centered Intranet and Measuring Its Impact on Employee Voice and Satisfaction,” by Bethe Spurlock and Julie O’Neil, Ph.D.
“An Updated Look at the Impact of Social Media on Public Relations Practice,” by Donald K. Wright, Ph.D., APR, Fellow PRSA, and Michelle D. Hinson, M.A.
“Reflections of Perceptions: Measuring the Effects Public Relations Education has on Non-majors’ Attitudes Toward the Discipline,” by Lisa Fall, Ph.D., APR, and Jeremy Hughes.
“Expanding the Public Relations Palette: Facilitation as a Means toward CSR Policy Development,” by Alan R. Freitag, Ph.D., APR, Fellow PRSA.
“An Exploratory Study of the Media Transparency in Ukraine,” by Katerina Tsetsura, Ph.D., and Anastasia Grynko.
“Two Sides To Every Story: Using Coorientation To Measure Direct And Meta- Perspectives Of Both Parties In Organization-Public Relationships,” by Trent Seltzer, Ph.D., and Michael Mitrook, Ph.D.
VOL. 3, NO. 1: WINTER 2009
“Examining The Role of Women in the Development of Public Relations,” by Suzannah Patterson, Ph.D., APR.
“Cognitive Processing of Crisis Communication: Effects of CSR and Crisis Response Strategies on Stakeholder Perceptions of a Racial Crisis Dynamics,” by Hye Kyung Kim and Sung-Un Yang, Ph.D.
“Learning from Past Crises- Do Iconic Cases Help or Hinder?” by Tony Jaques, Ph.D.
“Influence of the Gender of Reporters, News Topics, and Circulation Size on Framing of Public Relations,” by Jeongsub Lim, Ph.D., and Jiyang Bae, Ph.D.
“PR in the News: How a Sample of Network Newscasts Framed Public Relations,” by Emily Kinsky, Ph.D., and Coy Callison, Ph.D.
VOL. 2, NO. 4: FALL 2008
“Is It Still Just a Women’s Issue? A Study of Work-Life Balance Among Men and Women in Public Relations,” by Linda Aldoory, Ph.D., Elizabeth L. Toth, Ph.D., APR, and Bey-Ling Sha, Ph.D., APR.
“Comprising or Compromising Credibility? Use of Spokesperson Quotations in News Releases Issued by Major Health Agencies,” by Elizabeth Johnson Avery, Ph.D., and Sora Kim, Ph.D.
“Employee Newspapers and Mixed Messages: A Case Study of Discordant Culture Production,” by Phillip J. Hutchison, Ph.D.
“The CEO as Celebrity Blogger: Is There a Ghost or Ghostwriter in the Machine?” by Samuel A. Terilli, Jr., J.D., and Liney Inga Arnorsdottir.
“From Communication to Action: The Use of Core Framing Tasks in Public Relations Messages on Activist Organizations’ websites,” by Lynn M. Zoch, Ph.D., Erik L. Collins, J.D., Ph.D., and Hilary Fussell Sisco, Ph.D.
VOL. 2, NO. 3: SUMMER 2008
“Triangular Communications: The Who, Why and How,” by Lou C. Williams, ABC, APR and David M. Dozier, Ph.D.
“Admiring the Organization: A Study of the Relational Quality Outcomes of the Nonprofit Organization-Volunteer Relationship,” by Denise Bortree, Ph. D., and Richard Waters, Ph. D.
“Public Relations and the Path to Innovation: Are Complex Environments Good for Business?” by Sandra C. Duhé, Ph.D., APR.
“West Meets East: A Cross-Cultural Look at American and Russian Public Relations Students’ Perceptions of Leadership Style and Ethics,” by Elina Erzikova and Bruce K. Berger, Ph.D.
“Creating Recognition for Employee Recognition,” by Brian G. Smith, M.A.
“Public Relations Among the Functions of Management: A New Zealand Perspective,” by Graeme D. Sterne, M.A.
VOL. 2, NO. 2: SPRING 2008
“Measuring the Relationship Between Organizational Transparency and Employee Trust,” by Brad L. Rawlins, Ph.D.
“How Blogs and Social Media are Changing Public Relations and the Way it is Practiced,” by Donald K. Wright, Ph.D., APR, Fellow PRSA and Michelle D. Hinson, M.A.
“Business Blogging In the Fog of Law: Traditional Agency Liability Principles and Less-Than-Traditional Section 230 Immunity in the Context of Blogs About Businesses,” by Samuel A. Terilli, J.D., Paul D. Driscoll, Ph.D., and Don W. Stacks, Ph.D.
“The Influence of New Communication Technologies on Undergraduate Preferences for Social Capital Formation, Maintenance, and Expenditure,” by William R. Kennan, Ph.D., Vincent Hazleton, Ph.D., APR, Fellow PRSA, Melissa Janoske, M.Sc. and Melissa Short, M.Sc.
VOL. 2, NO. 1: WINTER 2008
“Risk Communication and Community Right to Know: A Public Relations Obligation to Inform,” by Michael J. Palenchar, Ph.D.
“A Hierarchical Model for Employee Benefits Communication Based on Media Richness Theory,” by Alan R. Freitag, Ph.D., APR, Fellow PRSA and Gaelle Picherit-Duthler, Ph.D.
“Time to Get a Job: Helping Image Repair Theory Begin a Career in Industry,” by Peter M. Smudde, Ph.D, APR, and Jeffrey L. Courtright, Ph.D.
“Corporate Social Responsibility Priming and Valence of CSR Framing on CSR Judgments,” by Alex Wang, Ph.D., and Ronald B. Anderson, Ph. D.
“User Perceptions of Dialogic Public Relations Tactics via the Internet,” by Sheila M. McAllister-Spooner, Ph.D.
VOL. 1, NO. 1: WINTER 2007
“The Application of ‘Best Practices’ in Public Relations Measurement and Evaluation Systems,” by David Michaelson, Ph.D., and Sandra Macleod.
“Corporate Identity and Corporate Reputation in Silicon Valley: Case Studies in Public Relations and Integrated Communications,” by Kenneth D. Plowman, Ph.D., APR and Sanita Chiu, M.S.
“How Much Does My Baby Cost? An Analysis of Gender Differences in Income, Career Interruption and Child Bearing,” by David M. Dozier, Ph.D., Bey-Ling Sha, Ph.D., APR, and Masako Okura.
“Reviewing the Growth and Development of Scholarly, Online Publishing: Forging a New Frontier in Public Relations Research,” by Donald K. Wright, Ph.D., APR, Fellow PRSA.