Public Relations Journal is a free, web-based, open-access, quarterly academic journal presented by the Public Relations Society of America and the Institute for Public Relations dedicated to offering the latest public relations and communication-based research. In June 2017, IPR combined its “Research Journal of IPR” with the PRSA “PR Journal.”

Volume 14: Issue 2 (June 2021)

 

Editor's Introduction

Hilary Fussell Sisco, Ph.D., APR
Editor-in-Chief

 

Welcome to Volume 14 Issue 2 of Public Relations Journal.  For our academic colleagues, we wish you rest and rejuvenation for this upcoming season and for our practitioner colleagues, we wish you strength and fortitude for the warmer season of 2021. This issue features:

In Don’t Say I Didn’t Warn You: An Intermedia Agenda-Setting Experiment of Public Diplomacy by Rochelle A. Rieger, Joseph P. Keiley, Michael L. Hathaway, Tiffani B. Walker, and Dr. Kaye D. Sweetser, researchers used experimental methods to better understand credibility of media sources in navigating public diplomacy efforts. The outcomes of this study demonstrate the impact of media literacy and the importance of media relations.

The second article, The Impact of Corporate Social Advocacy on Stakeholders’ Issue Awareness, Attitudes, and Voting Behaviors by Eve Heffron and Dr. Melissa Dodd, investigates how corporate social advocacy stances from corporations impacted voters. This study helps to better understand the societal-level outcomes of corporate social advocacy.

In the third article, Diversity, Inclusion and Leadership Communication in Public Relations: A Rhetorical Analysis of PRSA’s Diverse Voices, Dr. Nilanjana Bardhan and Dr. Craig Engstrom use rhetorical analysis to examine the prominent frameworks within 43 leadership narratives. The authors offer a critical lens in how D&I stories can enact change and lead to a more inclusive profession.

I would like to extend my deepest thanks to the following reviewers for their service on this issue:

Lois Boynton, Ph.D., University of North Carolina-Chapel Hill
Matthew Gonring, MP Gonring Associates
Spiro Kiousis, Ph.D., University of Florida
Hyejoon Rim, Ph.D., University of Minnesota–Twin Cities
Brian Smith, Ph.D., Brigham Young University
Natalie Tindall, Ph.D., Lamar University

Thank you for reading and for your support for Public Relations Journal.
Hilary Fussell Sisco, Ph.D., APR
Editor-in-Chief

 

Don't Say I Didn't Warn You: An Intermedia Agenda-Setting Experiment of Public Diplomacy

Rochelle A. Rieger, APR+M, U.S. Navy
Joe P. Keiley, APR+M, U.S. Navy
Michael L. Hathaway, APR+M, U.S. Navy
Tiffany B. Walker, APR+M, U.S. Navy
Kaye D. Sweetser, Ph.D., APR+M, Fellow PRSA, San Diego State University

 

The Impact of Corporate Social Advocacy on Stakeholders’ Issue Awareness, Attitudes, and Voting Behaviors

Eve Heffron, University of Florida
Melissa D. Dodd, Ph.D., APR, University of Central Florida

 

 

Diversity, Inclusion, and Leadership Communication in Public Relations: A Rhetorical Analysis of Diverse Voices

Nilanjana Bardhan, Ph.D., Southern Illinois University Carbondale
Craig L. Engstrom,  Ph.D., Southern Illinois University Carbondale