Public Relations Journal is a free, web-based, open-access, quarterly academic journal presented by the Public Relations Society of America and the Institute for Public Relations dedicated to offering the latest public relations and communication-based research. In June 2017, IPR combined its “Research Journal of IPR” with the PRSA “PR Journal.”

Volume 12: Issue 1 (August 2018)

Editor's Introduction 

Hilary Fussell Sisco, Ph.D., APR
Editor-in-Chief, PR Journal



#RaceTogether: Starbucks’ Attempt to Discuss Race in America and Its Impact on Company Reputation and Employees
Alan Abitbol, Ph.D., University of Dayton
Nicole Lee, Ph.D., North Carolina State University
Trent Seltzer, Ph.D.,  Texas Tech University
Sun Young Lee, Ph.D., University of Maryland


Change Management Communication: Barriers, Strategies & Messaging
Marlene S. Neill, Ph.D., Baylor University



Jack of All Trades or Master of One? What Public Relations Can Learn from Two Consistent, but Contrasting, 2016 Presidential Visual Twitter Strategies
Dean E. Mundy, Ph.D., University of Oregon
Nicole Smith Dahmen, Ph.D., University of Oregon