Public Relations Journal is a free, web-based, open-access, quarterly academic journal presented by the Public Relations Society of America and the Institute for Public Relations dedicated to offering the latest public relations and communication-based research. In June 2017, IPR combined its “Research Journal of IPR” with the PRSA “PR Journal”.

Current Edition: Volume 11, Issue 1 (June 2017)

Editors: Dr. Donald K. Wright, Boston University, and Dr. Robert Wakefield, Brigham Young University


E-Discovery and Public Relations Practice: How Digital Communication Affects Litigation
Cayce Myers, Ph.D., Virginia Tech



Delivering Higher Value Through Higher Performance: Insights on Performance Evaluation and Talent Management in Corporate Communication
Rajul Jain, Ph.D., DePaul University
Mark Bain, President, Upper 90 Consulting



Outputs or Outcomes? Assessing Public Relations Evaluation Practices in Award-Winning PR Campaigns
Maureen Schriner, Ph.D., University of Wisconsin-Eau Claire
Rebecca Swenson, Ph.D., University of Minnesota – Twin Cities
Nathan Gilkerson, Ph.D., Marquette University


Tracking How Social Media and Other Digital Media are Being Used in Public Relations Practice: A Twelve-Year Study
Donald K. Wright, Ph.D., Boston University
Michelle Drifka Hinson, University of Florida



Examining the Influence of Public Relations Strategies over Facebook on Student Attitude 

Alan Abitbol, Ph.D., University of Dayton



Not Just Doers of the Word: An Updated Look at Roles Religion Communicators Play Douglas F. Cannon, Ph.D., Virginia Polytechnic Institute and State University



What Motivates Online Charitable Giving Among Unaware and Not-So Involved Publics?
Moon J. Lee, Ph.D., University of Florida
Liu Xi, University of Florida


The Minimized Face of Internal Communication: An Exploration of How Public Relations Agency Websites Frame Internal Communication and its Connection to Social Media
Abbey B. Levenshus, Ph.D., Butler University
Laura L. Lemon, Assistant Professor, University of Alabama



Social Media's Re-Institution of Two-Way Communication: A Content Analysis of the Use and Pervasiveness of Today's Technology by the Third Sector
Jacqueline Sembor, National MS Society
Sufyan Mohammed-Baksh, Ph.D., The University of Scranton


Does McLuhan's Idea Stand Up for Millennials? Testing Whether the Medium is the Message in Political Organization Public Relationships
Kaye D. Sweetser, Ph.D., San Diego State University
Kalyca Becktel, San Diego State University