Public Relations Journal is a free, web-based, open-access, quarterly academic journal presented by the Public Relations Society of America and the Institute for Public Relations dedicated to offering the latest public relations and communication-based research. In June 2017, IPR combined its “Research Journal of IPR” with the PRSA “PR Journal”.

Volume 11: Issue 2 (October 2017)

Editor-in-Chief: Hilary Fussell Sisco, Ph.D., APR, Quinnipiac University
Senior Associate Editor: Julie O'Neil, Ph.D, Texas Christian University

Editor's Column
Hilary Fussell Sisco, Ph.D., APR, Quinnipiac University
Robert Wakefield, Ph.D., Brigham Young University



Message Delivery: A Revised Approach for Public Relations Measurement
David Michaelson, Teneo Strategy
Don W. Stacks, Ph.D., University of Miami
Jennifer Clark, Teneo Strategy



Effects of Corporate Online Communication on Attitude and Trust:
 Experimental Analysis of Twitter Messages
Ji Young Kim, Ph.D., 
University of Hawaiʻi at Mānoa

Jinhyon K. Hammick, Ph.D., Flagler College



The Failure of Public Relations During a Pandemic Outbreak: 
Using Actor-Network Theory to Highlight the News Media as a Complex Mediator
Shelley Aylesworth-Spink, Ph.D., University of West London



Managing the Reputation of the Federation Internationale de Football Association (FIFA): The Case of the Corruption Crisis
Labiba Abdel Naby. Ibrahim, Ph.D., Helwan University (HU), Egypt



Relationship Building in the Craft Beer Industry:
A Study of Public Relations within the Growing Artisanal and Locavore Movements
Nicole Lee, Ph.D., North Carolina State University

Trent Seltzer, Ph.D., Texas Tech University
Coy Callison, Ph.D., Texas Tech University